# Deepfake

Concept · [Building with AI](https://ecosystem.samcarlton.com/ai)

Also called: deepfakes, deep fake, synthetic media, AI-generated video

Realistic fake video, audio or images of a real person made with AI, showing them saying or doing something they never did.

**For example:** A company trains staff to verify any urgent payment request by phone after a deepfake voice call imitates the CEO.

## Connects to (3)

- [Diffusion model](https://ecosystem.samcarlton.com/diffusion-model): A kind of AI model that creates images, and sometimes audio or video, by starting from random noise and removing it step by step until a…
- [AI safety](https://ecosystem.samcarlton.com/ai-safety): The work of making AI systems behave safely and of measuring how safe they are.
- [Guardrails](https://ecosystem.samcarlton.com/guardrails): Checks and limits built around a model inside a product.

Map view: https://ecosystem.samcarlton.com/deepfake