# DAU / MAU

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: DAU, MAU, daily active users, monthly active users, active users

Daily active users and monthly active users. Counts of how many different people really use your product in a day or in a month. Comparing the two shows how often people come back.

**For example:** 1,000 people open your app at some point in a month, and about 200 open it on a normal day. Your MAU is 1,000 and your DAU is 200.

## Connects to (4)

- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Traction](https://ecosystem.samcarlton.com/traction): Proof that real people want what you are building, such as paying customers, growing use or signed agreements.
- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.
- [Dashboard](https://ecosystem.samcarlton.com/dashboard): A screen that shows the important numbers for a product or a business at a glance, usually as charts and totals that update on their own.

Map view: https://ecosystem.samcarlton.com/dau-mau