Concept · Business and metrics

DAU / MAU

Also called: DAU, MAU, daily active users, monthly active users, active users

Daily active users and monthly active users. Counts of how many different people really use your product in a day or in a month. Comparing the two shows how often people come back.

For example: 1,000 people open your app at some point in a month, and about 200 open it on a normal day. Your MAU is 1,000 and your DAU is 200.

Connects to 4

• Retention Concept
• Traction Concept
• KPI Concept
• Dashboard Concept