# Meta Conversions API

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: Conversions API, Conversion API, CAPI, Facebook Conversions API

A [Meta](https://ecosystem.samcarlton.com/meta) service that lets a business send [sales](https://ecosystem.samcarlton.com/revenue) and signup events from its own [server](https://ecosystem.samcarlton.com/server) to Meta, so ads can be measured without relying only on a [browser](https://ecosystem.samcarlton.com/web-browser) [tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel).

**For example:** A store sends each purchase to [Meta](https://ecosystem.samcarlton.com/meta) through the Conversions API so its ad reports stay accurate when [browsers](https://ecosystem.samcarlton.com/web-browser) block trackers.

Official site: <https://developers.facebook.com/docs/marketing-api/conversions-api/>

## Connects to (6)

- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [API](https://ecosystem.samcarlton.com/terms/api): Application programming interface.
- [Meta](https://ecosystem.samcarlton.com/meta): The company behind Facebook, Instagram and WhatsApp.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.
- [Tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel): A tiny invisible image or snippet of code on a web page or email that reports back when someone views it or takes an action.
- [First-party tracking](https://ecosystem.samcarlton.com/first-party-tracking): Collecting analytics on your own website through your own systems, rather than sending visitor data to outside ad or analytics companies.

Map view: https://ecosystem.samcarlton.com/conversions-api