# Cold outreach

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: cold email, cold emails, cold calling, cold call, cold DM

Contacting people who do not know you yet, by email, phone or message, to start a [sales](https://ecosystem.samcarlton.com/revenue) or partnership [conversation](https://ecosystem.samcarlton.com/session).

**For example:** A [founder](https://ecosystem.samcarlton.com/founder) sends short, personal cold emails to 30 clinic managers and gets 4 discovery calls.

## Connects to (5)

- [Lead generation](https://ecosystem.samcarlton.com/lead-generation): Finding and collecting contact details of people or companies who might buy, so sales can follow up.
- [Customer discovery](https://ecosystem.samcarlton.com/customer-discovery): Talking with possible customers to learn about their problems before you build, so that you build something they need.
- [Sales funnel](https://ecosystem.samcarlton.com/sales-funnel): The stages people move through from first hearing about a product to buying it.
- [Apollo](https://ecosystem.samcarlton.com/apollo): A sales tool with a database of business contacts and companies, used to find prospects and send outreach emails.
- [Seamless.AI](https://ecosystem.samcarlton.com/seamless-ai): A sales tool that searches for business contact details, such as email addresses and phone numbers, for prospecting.

Map view: https://ecosystem.samcarlton.com/cold-outreach