# Business model

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: revenue model, monetization

How your company makes money: who pays, what they pay for and how often.

**For example:** Two recipe apps can have different business models. One charges cooks a monthly fee. The other is free and charges grocery stores to be featured.

## Connects to (7)

- [Revenue](https://ecosystem.samcarlton.com/revenue): All the money customers pay your business, before any costs are taken out.
- [SaaS](https://ecosystem.samcarlton.com/saas): Software as a service.
- [Unit economics](https://ecosystem.samcarlton.com/unit-economics): Whether you make or lose money on one customer or one sale, once you count what it cost to win and serve them.
- [Payments](https://ecosystem.samcarlton.com/payments): The service that lets a company charge customers' cards and bank accounts and receive the money.
- [Entrepreneur's Cup](https://ecosystem.samcarlton.com/entrepreneurs-cup): A statewide business plan competition for Oklahoma college students, run by i2E.
- [Value-based pricing](https://ecosystem.samcarlton.com/value-based-pricing): Setting a price based on how much the result is worth to the customer, not on how much it costs you to deliver.
- [Microtransaction](https://ecosystem.samcarlton.com/microtransaction): A small purchase inside an app or game, such as extra lives or a cosmetic item.

Map view: https://ecosystem.samcarlton.com/business-model