# Beachhead market

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: beachhead, initial market, wedge market, wedge

A small, specific first market a startup aims to win completely before expanding to others.

**For example:** A scheduling startup starts with independent physical therapy clinics in Oklahoma before going after hospitals.

## Connects to (3)

- [Target customer](https://ecosystem.samcarlton.com/target-customer): The specific kind of person or company you are building for and selling to first.
- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [TAM](https://ecosystem.samcarlton.com/tam): Total addressable market.

Map view: https://ecosystem.samcarlton.com/beachhead-market