# B2B / B2C

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: B2B, B2C, business to business, business to consumer, enterprise, consumer

Who you sell to. B2B means you sell to other companies. B2C means you sell to individual people.

**For example:** Scheduling software sold to dental offices is B2B. A budgeting app that anyone can download is B2C.

## Connects to (15)

- [Target customer](https://ecosystem.samcarlton.com/target-customer): The specific kind of person or company you are building for and selling to first.
- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [SaaS](https://ecosystem.samcarlton.com/saas): Software as a service.
- [SOC 2](https://ecosystem.samcarlton.com/soc-2): An examination of how a service company protects customer data.
- [Dockware](https://ecosystem.samcarlton.com/dockware): A Tulsa company that uses AI and computer vision to capture freight dimensions, identifiers and visible condition.
- [General contractor](https://ecosystem.samcarlton.com/general-contractor): The company that manages a construction project and hires and coordinates the specialist subcontractors, such as electricians and plumbers.
- [EdTech](https://ecosystem.samcarlton.com/edtech): Education technology: software and devices for teaching and learning, and the market of companies that build them.
- [Ecommerce](https://ecosystem.samcarlton.com/ecommerce): Selling products or services online, with a store website, a cart and online payments.
- [Salesforce](https://ecosystem.samcarlton.com/salesforce): A large company whose main product is software for tracking customers, deals and sales teams, a kind of tool called a CRM.
- [Buildertrend](https://ecosystem.samcarlton.com/buildertrend): Project management software for home builders and remodelers, covering schedules, budgets and client communication.
- [Government contracting](https://ecosystem.samcarlton.com/government-contracting): Selling products or services to a government agency under a formal contract.
- [E-Rate](https://ecosystem.samcarlton.com/e-rate): A US program, administered by the Universal Service Administrative Company, that gives schools and libraries discounts on internet access…
- [IBM](https://ecosystem.samcarlton.com/ibm): A large technology company that sells software, consulting and computing infrastructure to businesses.
- [Big Idea](https://ecosystem.samcarlton.com/big-idea-tulsa): A one-day technology event in downtown Tulsa, produced by Flywheel Tulsa, that brings technology leaders from large organizations together…
- [InnoTech Oklahoma](https://ecosystem.samcarlton.com/innotech-oklahoma): An annual business and technology conference and expo at the Oklahoma City Convention Center, presented by InterWorks.

Map view: https://ecosystem.samcarlton.com/b2b-b2c