# ARR

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: annual recurring revenue, annual run rate

Annual recurring revenue. The subscription money you can count on over a year, often worked out as [MRR](https://ecosystem.samcarlton.com/mrr) times 12. Some people say ARR to mean a looser 'annual run rate', so ask which one they mean.

**For example:** Your [MRR](https://ecosystem.samcarlton.com/mrr) is 1,000 dollars, so your ARR is 12,000 dollars.

## Connects to (4)

- [MRR](https://ecosystem.samcarlton.com/mrr): Monthly recurring revenue.
- [Revenue](https://ecosystem.samcarlton.com/revenue): All the money customers pay your business, before any costs are taken out.
- [SaaS](https://ecosystem.samcarlton.com/saas): Software as a service.
- [Bookings](https://ecosystem.samcarlton.com/bookings): The total value of the contracts customers signed in a period.

Map view: https://ecosystem.samcarlton.com/arr