# Apollo

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: Apollo.io, Apollo io

A [sales](https://ecosystem.samcarlton.com/revenue) tool with a [database](https://ecosystem.samcarlton.com/database) of business contacts and companies, used to find prospects and send outreach emails.

**For example:** A [founder](https://ecosystem.samcarlton.com/founder) uses Apollo to find the operations managers at fifty regional trucking companies.

Official site: <https://www.apollo.io>

## Connects to (7)

- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [CAC](https://ecosystem.samcarlton.com/cac): Customer acquisition cost.
- [Seamless.AI](https://ecosystem.samcarlton.com/seamless-ai): A sales tool that searches for business contact details, such as email addresses and phone numbers, for prospecting.
- [LinkedIn](https://ecosystem.samcarlton.com/linkedin): A social network for work.
- [CRM](https://ecosystem.samcarlton.com/crm): Customer relationship management.
- [Lead generation](https://ecosystem.samcarlton.com/lead-generation): Finding and collecting contact details of people or companies who might buy, so sales can follow up.
- [Cold outreach](https://ecosystem.samcarlton.com/cold-outreach): Contacting people who do not know you yet, by email, phone or message, to start a sales or partnership conversation.

Map view: https://ecosystem.samcarlton.com/apollo