# Aha moment

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: aha moments, a-ha moment, moment of value, first value

The point where a new user first feels the value of a product. [Teams](https://ecosystem.samcarlton.com/microsoft-teams) try to get people there as fast as possible because it predicts whether they stay.

**For example:** For a team [chat app](https://ecosystem.samcarlton.com/chatbot), the aha moment comes when a user sends a message and a teammate replies within seconds.

## Connects to (3)

- [Onboarding](https://ecosystem.samcarlton.com/onboarding): The first steps a new user takes in a product: signing up, setting it up and learning enough to get value from it.
- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Product-market fit](https://ecosystem.samcarlton.com/product-market-fit): The point where you have built something a clear group of customers really wants.

Map view: https://ecosystem.samcarlton.com/aha-moment